When I stumbled across this video on YouTube, I found it to be very interesting! Through this semester, I have learned a lot about the importance of anything relating to Social Media, and have become somewhat proficient in Twitter and WordPress. However, I did not really realize how many businesses actually used these connective tools. I think that in the future, money may begin to have to play into Social Media, and it will become more of a marketing tool.

Advertisements

These notes are taken from Chapter 16, Using Direct Mail and Advertising, from the text Public Relations Writing and Media Techniques.

This chapter discusses the following:

  • The Basics of Direct Mail
  • Creating a Direct Mail Package
  • The Basics of Public Relations Packaging
  • Types of Public Relations Advertising
  • Creating a Print Ad
  • Working with an Ad Agency
  • Other Advertising Channels

These notes are taken from Chapter 15, Giving Speeches and Presentations, in the text of Public Relations Writing and Media Techniques.

This chapter, as the title states, gives tips on proper techniques for public speaking. Some of the topics discussed are as follows:

  • The Challenge of the Speaking Circuit
  • The Basics of Writing Speeches
  • The Basics of Giving a Speech
  • Visual Aids for Presentations
  • Specific Speech Formats
  • Speaker Training and Placement

These notes are taken from Chapter 14, Writing E-mails, Memos, and Proposals, taken from the text of Public Relations Writing and Media Techniques.

This chapter discussed the Challenge of Managing Communication Overload, E-mail, Memorandums, and writing letters and proposals.

When communicating, there are certain specific things to remember:

  • Completeness
  • Conciseness
  • Correctness
  • Courtesy
  • Responsibility

These notes are taken from Chapter 13, Producing Newsletters and Brochures, in the text of Public Relations Writing and Media Techniques.

This chapter teaches exactly what the title of the chapter suggests: the details of how to produce great newsletters and brochures. Although our society is moving into a more digital age, printed publications are still extremely valuable and prevalent.

Chapter 13 discusses the Value of Print Publications, the Balancing Act of Editiors, Newsletters and Magazines, Online Newsletters, Brochures, Annual Reports, and Desktop Publishing.

These notes are taken from Chapter 12, Tapping the Web and New Media, in the text of Public Relations Writing and Media Techniques.

Through this chapter, I learned about the importance of the Internet in our fast-paced, media-frenzied society, and how the tools it offers us are such an integral part of working in the field of Public Relations.

Other topics discussed in this chapter are as follows: the World Wide Web, the Basics of Webcasting, the Rise of Social Media, the Explosion of Blogs, and the Continuing Role of Traditional Media.

These notes are taken from Chapter 11, Getting Along With Journalists, in the text of Public Relations Writing and Media Techniques.

This important chapter focused primarily on the essential relationship between the Public Relations Professional and a Journalist, and how to develop this relationship in the proper way. Since Journalists are so specific in the way that they interact and do work, it is important for the PR professional to understand how to interact with them and cater information to them in the clearest, easiest way possible.

Journalists depend a lot on those who work in the Public Relations field. Although Journalists should be able to do their own research and investigation about topics, they rely a lot on those working in PR to provide them information about people and organizations as well.