When I began using Twitter for Public Relations purposes for this class at the beginning of the semester, I started following @BrandYourself. This site has had so many different amazing tips that I have personally used this semester, particularly for my interview for an internship with Y Lakeland. @BrandYourself frequently tweets with interview tips, ways to manage a personal portfolio, how to write proper news releases, and much more.

As it is discussed in this video, personal branding, rather than product branding, is a lot more beneficial in today’s society.