In this video, specific ways that Social Media tools benefit are disussed. The two that really stood out to me are as follows:

  • FaceBook. This is an amazing resource that is commonly overlooked to be legitimate, but it definitely can cause a lot of people to know about your organization, discuss it with friends, and promote the cause to raise more funds.
  • Video. By using a simple flip camera and creating short, segmented podcasts, a non-profit organization can really promote itself and recruit others to join their cause.