These notes are taken from Chapter 12, Tapping the Web and New Media, in the text of Public Relations Writing and Media Techniques.

Through this chapter, I learned about the importance of the Internet in our fast-paced, media-frenzied society, and how the tools it offers us are such an integral part of working in the field of Public Relations.

Other topics discussed in this chapter are as follows: the World Wide Web, the Basics of Webcasting, the Rise of Social Media, the Explosion of Blogs, and the Continuing Role of Traditional Media.