These notes are taken from Chapter 11, Reaching a Multicultural and Diverse Audience, in the text of Public Relations: Strategies and Tactics.

This chapter focused primarily on the analysis of the various types of audiences that might be encountered in the field of Public Relations, and gave advice on specific ways to target these specialized groups.

The most prominently known groups are as follows: Youth and Young Adults, Baby Boomers, Seniors, Racial and Ethnic Groups, Catholic and Evangelical Groups, the Gay/Lesbian Community, the Disability Community, Women, and Global Audiences.

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