These notes are taken from Chapter 11, Getting Along With Journalists, in the text of Public Relations Writing and Media Techniques.

This important chapter focused primarily on the essential relationship between the Public Relations Professional and a Journalist, and how to develop this relationship in the proper way. Since Journalists are so specific in the way that they interact and do work, it is important for the PR professional to understand how to interact with them and cater information to them in the clearest, easiest way possible.

Journalists depend a lot on those who work in the Public Relations field. Although Journalists should be able to do their own research and investigation about topics, they rely a lot on those working in PR to provide them information about people and organizations as well.

Advertisements