These notes are taken from Chapter 10, Distributing News to the Media, from the text of Public Relations Writing and Media Techniques.

This chapter mainly discussed the importance of distributing news to the media for Public Relations Purposes, ways to distribute the news, and specific types of technology used to distribute these news materials.

The section entitled Reaching the Media discussed the importance of really knowing your audience, and having the ability to reach them each differently, depending on what social or cultural group they are in.