These notes are taken from Chapter 1, What is Public Relations?, found in the text of Public Relations: Strategies and Tactics.

Public Relations, per the text, is:

  • A distinctive management function which helps establish and maintain mutual lines of communication, understanding, acceptance, and cooperation between an organization and its publics; involved the management of problems or issues; helps management keep informed on and responsive to public opinion; defines and emphasizes the responsibility of management to serve the public interest; helps management keep abreast of and effectively utilize change, serving as an early warning system to help anticipate trends; and uses research and sound ethical communication techniques as its principal tools.

Key Words to Remember in Public Relations:

  • Deliberate
  • Planned
  • Performance
  • Public Interest
  • Two-way Communication
  • Management Function

Public Relations as a Process:

  • Research and Analysis
  • Action, Policy Formation, and Programming
  • Communication and Feedback
  • Evaluation and Assesment