These notes were taken from the chapter entitled Writing for Radio and Television in the text Public Relations Writing and Media Techniques.

Radio:

  • Radio News Releases: Radio releases must be written so that they can be easily read by an announcer and clearly understood by a listener
  • Radio announcements are formatted much differently than a news release, since the messages must be formatted into a time frame down to the very last second, and most announcers read at a speed of 150 to 160 words per minute
  • Written news releases use standard English grammar and punctuation, whereas radio conversation is focused on strong, short sentences

Audio News Releases:

  • There are two types of ANR’s: actuality and soundbyte
  • Actuality: When one person on the radio reads the entire announcement without being identified
  • Soundbyte: An audio clip from a customer or celebrity promoting the product
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