Preparing Fact Sheets, Advisories, Media Kits, and Pitches; taken from Public Relations: Writing and Media Techniques:

  • Expanding the Publicity Tool Kit
    1. Must have an understanding of: fact sheets, obtaining a media kit or press kit (containing a variety of news releases and fact sheets), media advisories, media alerts, and a pitch
  • Fact Sheets
    1. Forms the basis of the whole story for a reporter
    2. Several kinds of fact sheets: for upcoming events, with detailed information; one-page sheet, giving key facts about an organization (corporate profile), or a summary of a new product’s characteristics
  • Media Advisories
    1. Also known as media alerts; they tell assignment editors about upcoming events that they might be interested in covering
  • Media Kits
  • Pitching a Story