Finding and making news: Public Relations Writing and Media Techniques

  • Use publicity tactics to provide information to the public, so it will hopefully be published
  • Be quick and timely when covering and reporting news stories, so they are timely
  • Produce human interest stories, since people enjoy reading about other people
    1. Write stories based on human need or tragedies, featuring non-profit organizations.
  • Find absurd, unusual news stories to cover
  • Take polls and surveys, and write stories based on what the public wants to hear
    1. Write stories featuring the responses to the polls, so people can see the opinion of others as well
    2. Write stories featuring “Top 10” lists