Every year, my favorite part of watching the SuperBowl is definitely watching the commercials and ads that air during this time. Since I didn’t really have a preference to either of the teams playing, I was able to pay even closer attention to the commercials this year. My favorite ad this year was the one featuring Tim Tebow and his mother, Pam Tebow, promoting Focus on the Family. The main point of this commercial was to encourage viewers to go to Focus on the Family’s website, and read more of the Tebow’s story regarding a pro-life decision they had to make when Tim was conceived. The ad created a lot of controversy in the weeks before the Superbowl, but was petitioned enough to be shown in the first quarter of the game. I was aware of this ad before the day of the big game, due to many Facebook groups that were either for or against the airing of this 30-second ad. However, I believe that much of the controversy did not lie in the ad itself, but in the story behind the ad. At the end of this commercial, a link to Focus on the Family’s website is shown, and viewers are encouraged to check it out online. Upon doing this, I was glad to see that Focus on the Family filmed an interview with the Tebow family, telling the story of little Timmy’s conception, and how (despite the encouragement of the doctors), the family decided to not abort, but bring Tim Tebow into this world. This blatantly clear Christian and pro-life world view offended many. Regardless, I am glad that this commercial was aired. Since it was shown during the SuperBowl, the “publics” that it was geared to were a very, very wide range. College students, young families, middle-aged men, and high school students are among the groups that were most likely watching the game during the first quarter, when the ad premiered.

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