A link to the text these notes have been taken from, entitled Public Relations Writing and Media Techniques, can be found here.

Key Factors in Persuasive Writing:

  • Audience analysis and becoming compatible with their values
  • Source credibility and accurate research
  • Appealing to self-interest, as well as the interest of the reader/consumer
  • Clarification of the message, making it simple and precise
  • Relevant timing, within the context of the circumstance and what is written

Effective Persuasion Techniques:

  • Drama and emotional appeal
  • Statistics and facts
  • Surveys and polls, and their results
  • Real-life and relatable examples
  • Personal testimonials
  • Testimonials, and corporate or celebrity endorsements